For years, I realized that before drawing a single line, I always asked myself the same question: how can an object, even in a small way, improve the everyday experience of the person who lives with it? The answer led me to observe nature, to abstract its principles, and to translate them through geometry.
When I began designing my Equi desk clocks, I found inspiration in observing snails.
After creating my first ring collection inspired by butterflies, I felt the need to continue exploring new morphologies.
The first point I would like to clarify concerns the distinction between these two approaches: "Sketching" refers to freehand sketches made manually, whereas "Rendering" involves the intervention of computer software to produce the drawing. In the case of rendering, a three-dimensional representation of the product is typically created.
When designing a new product, it is a good strategy to think about how people think when using it, since design is not only about the way a product looks aesthetically, but also about the entire experience of using a product or service.
Industrial design is a powerful tool for creating added value in a product, ensuring that the final result stands out for both its aesthetics and optimal functionality. Added value refers to what is considered an "extra" feature of the product, which helps foster a more positive perception of it in the eyes of the consumer.
Usability testing is one of the evaluations carried out during the process of developing a new product in order to ensure that the outcome meets the established objectives. It also makes it possible to identify errors in time and implement modifications according to the problems detected.
Raymond Vernon (1966) developed the Product Life Cycle theory from an economic perspective to better understand patterns in international trade.
