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In the current context, Circular Design is the core philosophy of industrial design. This approach goes beyond simple recycling, aiming to reconfigure a product's entire lifecycle in order to eliminate the concept of "waste."

Design has the power to shape people's behavior. This is because the way products are designed can influence how we feel and, consequently, how we act. That's why people often behave differently when interacting with different products.

According to Nielsen Norman Group (2018), the term "banner blindness" refers to the selective blindness people apply when viewing a website.

According to Donald Norman (2006), emotional design refers to why we like or dislike objects.

A/B testing is a method used to randomly compare two different designs or specific modifications to evaluate the user's behavior's in response to these changes.

UX writing, a.k.a "product writing," is essential for shaping the user's experience when interacting with a product.

A Focus group is a research technique used to obtain qualitative data, to identify and solve product problems.


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®Luciana Andrea Sessa Industrial Designer • Contemporary Jewelry Designer • Project Manager Buenos Aires, Argentina