"Design as a Tool for Value Creation”
Industrial design is a powerful tool for creating added value in a product, ensuring that the final result stands out for both its aesthetics and optimal functionality. Added value refers to what is considered an "extra" feature of the product, which helps foster a more positive perception of it in the eyes of the consumer.
This is why industrial design can enhance a product's value, both in terms of aesthetics and functionality. It leads to improvements in how the product is used, or simply reduces the steps required in the user's interaction sequence.
Furthermore, the value that design can add to packaging is also significant, since packaging often represents one of the first points of contact between the consumer and the product. There are, of course, many other ways in which design can contribute to added value.
The added value generated by design in a product can be more easily translated into economic value for the brand, as it becomes that "extra" differentiating factor that strengthens the product and helps it stand out.
Although design is often mistakenly regarded as something purely aesthetic, in reality, industrial design can provide value from both angles: from the visual and aesthetic side to the purely functional aspect of the product. This leads to a design whose form supports its function and which has been conceived through a rational and thoughtful process.