When carrying out a project nowadays, considering the "agile" approach can make a difference in delivering valuable results to our clients.

When choosing colors for a room it's essential to consider how we perceive them to create the desired atmosphere and their interaction with other elements in the space.

The customer experience (CX) with a product or service unfolds over time as customers engage with various channels.

UX metrics are used to measure the user experience. The application of these metrics varies significantly depending on the specific project, the objectives of the analysis, and the target audience's user types.

Industrial design is a powerful "tool" for enhancing the value of a product, ensuring that the result excels in terms of aesthetics and functionality. The added value represents an extra feature of the product, which contributes to a better perception of the product in the eyes of the consumer.

The term "dopamine deco" has gained attraction on social media, but what does it mean? Essentially, it involves decorating our room with colors and items that make us feel good, creating a "dopamine" effect.

Product design is crucial for a company because a well-crafted design can enhance consumers' perception of the product, leading them to choose it over competing products.

All objects carry inherent symbolic meanings. Semiotics, the study of signs and symbols, serves the function of communication, implying that all objects contain subliminal messages within their design. These messages communicate and convey meanings to the user.

I've often had to explain what industrial design involves. In college, we were frequently asked to answer the question: "How would you explain what industrial design is to someone else?" With that in mind, let's clarify it.

The methodology of Design Thinking was developed in the 1970s at the Silicon Valley company Ideo, thanks to Tim Brown.