“A/B Testing”
A/B testing is a method used to randomly compare two different designs or specific modifications to evaluate the user's behavior's in response to these changes.
To conduct an A/B test, users are typically divided into two groups: one group browses the website without any changes, while another group interacts with the version of the site that includes the design modifications.
These changes can vary from minor adjustments, such as altering color schemes or button designs, to major adjustments, like completely different landing pages or content arrangements.
To execute the testing effectively, it's essential to have clear objectives. Aspects to be changed and user's expected experiences should be defined as a result of these modifications.