“Focus group in UX”
A Focus group is a research technique used to obtain qualitative data, to identify and solve product problems.
It consists of an informal meeting with groups of 3 to 12 experts or experienced users regarding the product to be analyzed. Discussions and exercises are held at the meeting to analyze the product and allow participants to give feedback on their experience with the product.
Ideally, this should be done at the beginning of a project to determine the possible failures of the product in advance, so that they can be solved as soon as possible. If problems are detected early, economic resources and time can be saved, since it is more difficult to solve problems when the project is at an advanced stage.
It is necessary to define the objectives to be achieved with the research, as well as the scenario and context. On the other hand, it is also necessary to define how the test is going to be carried out, i.e., if it is going to be done for example with a paper prototype, with an interactive prototype of discharge, etc.
All the data obtained during the meeting with the users must be collected, to keep a complete record to apply their feedback to the problems encountered, and to generate the appropriate solutions in time.